Brand Guidelines
Introduction
This brand manual establishes distinct guidelines for how all aspects of our XSponse's company brand will be handled. It gives guidance for creating a unified and identifiable presence of XSponse. We all contribute in working with this publication, in helping to achieve our XSponse's objectives and in making our brand stronger every day.
About the XSponse
At XSponse, our mission is to transform security and automation through an
Al-driven ecosystem that delivers actionable insights, enabling immediate action
and reaction.
We provide innovative, integrated security solutions that enhance detection,
alerting, and mass notification systems. Designed and built by integrators, our
fully POE solutions are easy to install, seamlessly integrated, and deliver real-time
intelligence. We offer end-to-end solutions for an evolving security landscape.
With features like automated lockdowns, wearable badges for instant location
tracking, and 911 support, XSponse empowers organizations to respond swiftly
and effectively, ensuring safety, security, and peace of mind.
DESIGN DESIGN
Creative Process
X (Connectivity)
Security Elements
(X) Icon
Primary Logo
The proportions and colors always need to be respected. The logo can be used in a positive and negative version, depending on the background. The positive version of our logo is in Coral Red and Gunsmoke Gray.
Negative Logo
The negative version of our logo is in white. We always use this version on a dark background.
Clear Space
The XSponse logo can be used in various size formats but should not be reduced smaller that 2″ in width; any smaller and it becomes illegible.
To ensure high visibility and an uncluttered presentation, always maintain “clearspace” around the logo. A minimum of 50 percent of the height of the logo should be retained for clearspace space; the purpose of this space is to isolate the logo from surrounding elements, therby giving appropriate prominence to the logo.
Typography
Hind is the primary font of XSponse. We use the Hind Bold in small caps for big titles, top headers, campaingnable copylines and all first line communications. Exceptionally, we can also put short copy in Hind Bold or Hind Light as long as it remains legible.
AaBb
Primary Font
Hind Bold
abcdefghijklmnopqrstuvwxyz
1234567890
Typography combinations
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